Kurnia Malaysia
Kurnia Enhances Customer Service Experience through Microsoft CRM
Kurnia Insurans (Malaysia) Berhad, the leading general insurer in the country
signed an agreement with Microsoft Malaysia to be the first user of the Microsoft
Dynamics CRM 4.0 in Malaysia on Tuesday, March 25, 2008. Microsoft Dynamics
CRM 4.0 is a business enablement tool for enhancing customer service and customer
relationship that is fast to deploy, simple to customise and easy to manage
for businesses of all sizes including large enterprises like Kurnia.
The agreement was signed by our Chief Executive Officer of Kurnia Insurans,
Mr. Kong Shu Yin and General Manager, Enterprise & Partner Group, Microsoft
Malaysia, Mr. Vincent Ler. The event was witnessed by our Executive Director
of Kurnia Insurans, Dato Quah Teong Moo, and Microsoft APAC - VP Sales & Marketing,
Mr. Saw Ken Wye. This strategic partnership marks a positive step taken by
Kurnia to consolidate its multiple customers' interaction points into one single
view of customer.
Dynamics CRM 4.0 will enable Kurnia to customise insurance products and services
to suit the needs of its policyholders from all walks of life. The CRM enablement
tool further empowers our front-liners and our 7500 agency force to move forward
with one-call resolutions and integrated customer touch points, therefore,
helping them to service customers better. It will also allow Kurnia to track
and improve its services turnaround time and to maintain a zero dropped-case
record, while providing consolidated views of its operations.
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Mr. Kong Shu Yin, Chief Executive Officer of Kurnia Insurans addressing
the audience during the signing ceremony session between Kurnia Insurans
and Microsoft Malaysia at Sime Darby Convention Centre. |
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Line-up of signatories and witnesses: Mr. Kong Shu Yin (second from left)
flanked by Dato’ Quah Teong Moo (far left), Mr. Vincent Ler (second
from right) and Mr. Saw Ken Wye (far right) during the signing ceremony
event. |
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From left: Mr. Kong Shu Yin exchanging signed partnership documents with
Mr. Vincent Ler, General Manager, Enterprise & Partner Group of Microsoft
Malaysia witnessed by Dato' Quah Teong Moo, Executive Director of Kurnia
Insurans (second from left) and Mr. Saw Ken Wye, Vice President Sales & Marketing,
Microsoft Asia Pacific (second from right). |
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Press conference panelists: Representatives from Kurnia Insurans (from
left); Dr. James Tee, KAB Director of Operations, Mr. Pan Wei Cheong, Chief
Operating Officer and Mr. Kong Shu Yin, Chief Executive Officer. Representatives
from Microsoft Malaysia (from right); Mr. Manish Chopra, Marketing Manager
and Mr. Vincent Ler, General Manager, Enterprise & Partner Group. |
