Kurnia Juara Millenium, launched on May 12th, 1999 with the police was the next phase of Kurnia's joint venture with the police under the Road Mission 2000- Driving the Nation Towards Road Courtesy campaign. Based on the Kempen Khidmat Mesra launched in 1997, contests were held for schoolchildren and Kurnia Insurans policyholders. Two Perodua Kembaras, Proton Satrias, Perodua Kancil 660cc and Kriss Modenas each were given out as grand prizes. This campaign aimed at creating awareness of the new police hand signals and be reminded of safe and courteous driving.